Page 243 - Harnessing the Management Secrets of Disney in Your Company

224 The Disney Way

the American landscape as Mount Rushmore. May he never forget the true
meaning of the dedication of Disneyland spoken over 50 years ago:

To all who come to this happy place: Welcome. Disneyland is your
land. Here age relives fond memories of the past . . . and here youth
may savor the challenge and promise of the future. Disneyland is
dedicated to the ideals, the dreams and the hard facts that have cre-
ated America . . . with the hope that it will be a source of joy and
inspiration to all the world.

—Walt Disney, July , 

The culture that Walt Disney created over three quarters of a century ago
has withstood the test of time and history. Now, Bob Iger has a formidable
challenge and responsibility for upholding the Dream, Believe, Dare, Do prin-
ciples that were part and parcel of Walt Disney’s success credo. All eyes are
upon him.