Page 28 - Harnessing the Management Secrets of Disney in Your Company
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Walt's Way 9
Execution of ideas is never left to chance in the Disney universe. It is a
well planned process.
Embracing the Disney Spirit
Dream. Believe. Dare. Do. Just as Walt Disney never wavered from his four-
pillared philosophy, history is replete with examples of great accomplish-
ments derived from the same commitment. We are reminded, for example,
of President John F. Kennedy’s challenge to America in 1961 to put the first
person on the moon in the ensuing decade. Kennedy had a dream that he
firmly believed could become a reality because he saw that it fit perfectly with
the can-do spirit that has driven the United States from its outset. To make
such a commitment and to embark on this monumental space project was
daring, to be sure. But in the doing, America not only saw a man set foot on
the moon’s surface, it reaped scientific benefits of far-reaching significance
for the entire world. (See Figure 1-1.)
So, too, have the principles that Walt Disney espoused led to unimag-
ined glories as the empire he established continues to grow and thrive. Back
Dream Believe
Dare Do
Figure 1-1. President John F. Kennedy’s challenge to America in 1961 to
put the first man on the moon.
