Page 110 - The Disneyization of Society
P. 110

MERCHANDISING




                                                   Notes
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                   1 Robinson (2003).                   46 Ashworth (2002).
                   2 Wolf (1999: 227).                  47 Goodman (2002).
                   3 Quoted in Wasko (2001: 8).         48 Handy (1996).
                   4 Davis (1996: 407).                 49 Kline (1993: 218).
                   5 Fainstein and Judd (1999: 15).     50 O’Donnell (2002). Similarly, Larson (2003:
                   6 Sparks (1998).                         64) notes that the merchandising of The
                   7 Quoted in Canemaker (1991: 88–9).      Simpsons was a critical event for compa-
                   8 Tumbusch (1989: 28).                   nies making animated television series
                   9 Anon. (1932).                          because it brought home a full realization
                   10 Anon. (1948).                         of its potential. It is believed that as much
                   11 Klein (1993); Merritt and Kaufman (1992:  as $1 billion in revenue was generated
                      144).                                 from ancillary sales, particularly merchan-
                   12 For example, Bryman (1995); Forgacs   dise, for FOX.
                      (1992).                           51 Armstrong (1999).
                   13 From a story conference 3 November,  52 Armstrong (1999).
                      1936, quoted in Forgacs (1992: 364).  53 Hendry (2000).
                   14 Bailey (1982: 75).                54 Maple and Archibald (1993: 79–80).
                   15 Gould (1979).                     55 Maple and Archibald (1993: 89).
                   16 Quoted in Fessier (1977: 19).     56 Desmond (1999: 148).
                   17 Schlosser (2000).                 57 King (1991).
                   18 Gordon (1958: 12).                58 Robinson (1996: 50).
                   19 Eisner (1998: 241).               59 Coe (1996: 114).
                   20 Masters (2000: 229).              60 Schlosser (2001: 31).
                   21 Giroux (1999).                    61 Anon. (2001: 36).
                   22 Pereira (1999).                   62 Longmore (1996).
                   23 The Walt Disney Company, 1996 Annual  63 Kuper (1996: 2).
                      Report: 57.                       64 Television programme ‘The Men Who
                   24 Masters (2000).                       Changed Football’, shown March 13
                   25 Pecora and Meehan (2001: 314–15).     2001, BBC2.
                   26 Goodwin (1995: 10.7).             65 King (2002: 136).
                   27 Quoted in Sherwin (2002: 11).     66 Wolf (1999).
                   28 Litman (1994).                    67 Klein (2000: 96).
                   29 Wolf (1999: 228).                 68 Schlossberg (1996: 172).
                   30 Wolf (1999: 229).                 69 Durrett (2003).
                   31 Holson and Lyman (2002).          70 Swanton (1996: vi).
                   32 Moretti (2001).                   71 Elliott (1998).
                   33 Quoted in Handy (1996: 56).       72 Bale (1998).
                   34 Voyle (2001).                     73 Ashworth (2000).
                   35 Cunningham (2001).                74 Robinson (2003).
                   36 Reid and Peak (2001).             75 Ludlow (2002).
                   37 Akwagyiram (2001).                76 Wasko (2001).
                   38 Chittenden and Winnett (2001).    77 Episode in the television series ‘Logo’
                   39 Sunday Times Rich List 2003; Boztas (2003).  shown on BBC Choice 27 November, 2001.
                   40 Pereira (1996).                   78 Jones (1999).
                   41 Grover (1991: 261).               79 Fox (1996); Hopkins (2002); Waples
                   42 Studd (2002).                         (1997).
                   43 Simensky (1998).                  80 Koenig (1996).
                   44 Whittell (1999).                  81 Alexander  (1993);  Brodie  (1996).
                   45 Armstrong (2000).                     Interestingly, Nel (2003) has observed
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