Page 111 - The Disneyization of Society
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THE DISNEYIZATION OF SOCIETY
that in spite of his reservations about 84 Fresco (2001).
commercialization, Theodore Seuss Geisel 85 Nicolas (2002).
102 (Dr Seuss) did permit some licensing of 86 Quoted in Wasko (2001: 80).
the characters in his books. The conver- 87 See Giroux, (1999: 161) for a summary of
sion of some of his books into films and merchandise generated by and for the
television specials increased the pressure film.
for such merchandise among prospective 88 Klein (2000).
licensees, production companies, and 89 Quoted in Nicolas (2002: 34).
others. Since his death in 1991, there has 90 Fresco (2002).
been a huge increase in licensed merchan- 91 Hamilton (2002).
dise based on his characters. 92 Midgley (1999); Steiner (2002).
82 Chittenden and Winnett (2001). 93 Gwynne (1997); Goodwin (2002).
83 Koster (2001). 94 Simensky (1998).
