Page 12 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Introduction

Ideas First!

One thing is certain:

To survive, to thrive in business in the twenty-first century you need
to be a potent idea generator.

Whether you’re in advertising, high finance, technology, funeral
management, or any other field, every big idea that has ever helped
your industry was the result of creative thinking. Every solution to
every real problem has come from a new idea. Every triumph over
every challenge and every gain from every opportunity has been the
result of an individual stretching her or his gray matter to a new and
valuable place.
Great ideas are the root of just about everything new. Every new
product, service improvement, cost savings, and efficiency idea has
come from human creativeness. Every market-conquering, competi-
tion-smashing concept behind every advancement is the result of some-
one thinking of something that has not been thought of before.
The vital, urgent need for constant creative thinking is as pervasive
in industry today as computer terminals and interminable meetings.