Page 8 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Contents

PART I.
What Do Great Ideas Do? 1

Introduction 3
How This Book Works 21
The Rewards of a Great Idea 28

The Consequences of a Bad Idea 32
1. The First Real Chapter (Finally!) 36

PART II.
Understanding and Demystifying Creativity 47

2. Creativity = Problem Solving 49
3. Change Your Thinking about Change 57

4. Creativity versus Talent 62

PART III.
Tools for the Job of Thinking Creatively 71

5. Ask a Better Question 75
6. Ask the Question Early 87

7. 100 MPH Thinking: Thinking at the Speed of
Enlightenment 90