Page 5 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Adweek Books is designed to present interesting, insightful books for
the general business reader and for professionals in the worlds of
media, marketing, and advertising.
These are innovative, creative books that address the challenges and
opportunities of these industries, written by leaders in the business.
Some of our writers head their own companies, others have worked
their way up to the top of their field in large multinationals. But they
share a knowledge of their craft and a desire to enlighten others.
We hope readers will find these books as helpful and inspiring as
Adweek, Brandweek, and Mediaweek magazines.

Published
Disruption: Overturning Conventions and Shaking Up the Marketplace,
Jean-Marie Dru
Under the Radar: Talking to Today’s Cynical Consumer, Jonathan Bond
and Richard Kirshenbaum
Truth, Lies and Advertising: The Art of Account Planning, Jon Steel
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Luke Sullivan
Eating the Big Fish: How Challenger Brands Can Compete Against Brand
Leaders, Adam Morgan
Warp-Speed Branding: The Impact of Technology on Marketing, Agnieszka
Winkler
Creative Company: How St. Luke’s Became “the Ad Agency to End All Ad
Agencies,” Andy Law
Another One Bites the Grass: Making Sense of International Advertising,
Simon Anholt

Attention! How to Interrupt, Yell, Whisper and Touch Consumers, Ken
Sacharin
The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms,
Fear, and Other Staples of Modern Business, Stan Richards
with David Culp
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in
America, by David Kiley

Forthcoming
Beyond Disruption: Changing the Rules in the Marketplace by Jean-Marie
Dru
And Now a Few Laughs From Our Sponsor by Larry Oakner