Page 19 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

10 INTRODUCTION

fundamental concepts about creativeness that are sorely misunder-
stood:
Creativity = problem solving. We can either let problems be barriers
or use them as springboards to be at our creative best when solving
problems (see page 49).
Change. At best, most people go with the flow of change; at worst,
they resist it. The high achievers effect change. You certainly can’t
avoid change, at least on this planet, today or ever (see page 57).
Creativity versus talent. These are very different notions. Not every-
one is talented artistically. But everyone has the ability to have new
ideas (see pag 62).

• Next we help you isolate the basic creative thinking tools, the meth-
ods and techniques used by the greatest thinkers since the begin-
ning of time.
Ask a Better Question (see page 75)
100 MPH Thinking (see page 90)
180° Thinking (see page 99)
Intergalactic Thinking (see page 107)
• Finally, we help you gain deeper perspectives on other aspects of cre-
ativity to help you apply your new lessons to your job and life, to
help you produce big ideas to fuel your success and that of your
company.

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THE CREATIVE EDGE (DOUBLE-EDGE, THAT IS)

I’ve helped over 100,000 people in business to “grease their minds,” in
the words of one of my clients. In my corporate work, in both training
and the applied-creativity world of brainstorm facilitation, I have
worked with professionals in hundreds of companies, including Virgin
Atlantic Airways, Hasbro, Frito-Lay, Texas Instruments, Benjamin
Moore, and Capital One, as well as a large percentage of the top adver-
tising agencies in the world. Through this work I have developed and
refined ways to enable people to let go of what they know and to free
their minds to discover new and better ways of doing their jobs, fueling
their companies, and boosting their careers.
At the core of all of the work I do is a fun, fast-paced, precept-
shattering workshop that I call “The Do-It-Yourself Lobotomy.” That