Page 21 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking
P. 21
12 INTRODUCTION
How the Do-It-Yourself Lobotomy Works
The Do-It-Yourself Lobotomy tools help refract linear thinking to give you a
full spectrum of possibilities and much more colorful ideas (pun painfully noted).
workshop, the ongoing laboratory where I work, is the basis for this
book, whose purpose is to bring this “lobotomizing” method to the
legions of businesspeople looking for an edge in their professions, an
edge created by opening their minds to new, bigger, better ideas to
drive the companies they work for.
The sharp edge of creativity cuts both ways. It means putting yourself
out there on the frontier. It means you could be wrong. You could fail.
Creative thinking is the only way to make anything better, but its
potential pitfalls make it a place where few people have the courage to
go as far as they can go.
THE CREATIVE DIRECTOR FOR THE REST OF US
After a successful career as an advertising agency creative director, I
left that idea-intensive business to become “creative director for the
