Page 206 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Why We Need to Develop All Sectors 197

were brought in expressly for that role (similar to the third-down back
in football).

BEWARE THE PHANTOM

Some people are not who they appear to be if you don’t look deep
enough. There’s the phantom dreamer, who has had a big idea or two,
often early in her or his career, and has been emulating her- or himself
ever since. That person is now probably a rational. Most business peo-
ple are rational dominants.
Among the most misidentified types I see in the business world are
individuals who fall into a category I call “the hyperrational.” A hyper-
rational is a person who has many, many ideas but they aren’t truly
original. Frankly, most people I see in business who are identified as
being “very creative” by their superiors fall into this category. Very few
people are primarily dreamers, whose main value to the organization is
coming up with truly new ideas and who actually deliver them.

WHY WE NEED TO DEVELOP ALL SECTORS

If you haven’t yet taken my Creative IQ Test for Organizations, and if
you have not yet done a quick Creative ForceField Analysis, I suggest
you do so now to make the rest of this chapter more meaningful.

Dramatic Shifts in Makeup of Workforce

Dreamer Dreamer Dreamer

Rational Rational Rational

Crafter Laborer Crafter Laborer Crafter Laborer

Pre-Industrial Machines reduce The Information
Revolution manual labor force Age

Our need for Laborers has decreased over the years, as our
need for Rationals and Dreamers has increased.