Page 207 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

198 MIND FARMING

Although most organizations need players at all positions on the
Mind Farming map, never has there been such an urgent need to
develop creativity in all types of individuals.

First, with the flatter organizational structure of most companies
today, with more expected of everyone, we need people to function as
fully and as independently as possible as frequently as possible. Also,
as the breakneck pace of change brings virtually constant challenges
and problems to be solved, we need more and more nimble minds in
our organizations to help us thrive, or at least remain competitive.
There are some basic things management can do to develop all peo-
ple in their organizations, thinkers as well as doers, to be more creative
thinkers.

Challenge Your People
One of the reasons many people in business underachieve is because
they are simply not challenged. If creative thinking is the same thing as
problem solving, as we discussed in Chapter 2, then people who are
forced to stretch to create solutions where none can be found in the
known invariably come up with some new ideas. Or at least they try.
The human spirit, almost by nature, is curious. Give them a challenge
and let them know their ideas will be considered, seriously considered,
and you might be surprised to see how many people rise to the occasion.

Dreamer

Rational Rational

Crafter Laborer Crafter Laborer

There has always been a natural Today, however, we need people at
progression, as laborers become all levels to have the dreamer traits
crafters, and crafters become of open-mindedness, the ability to
thinkers and managers as their change and "create" solutions to
careers progress. the constant flow of new problems.