Page 231 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

222 THE FIVE GREATEST BARRIERS TO CREATIVITY

larly true. Alfred Hitchcock said that style is self-plagiarism. Many
people do something great at a given point in their careers and are for-
ever influenced by that event, either thinking they have found the cre-
ative solution that works for all situations or fearful that they’ll never
have such a big idea again.
The sad truth for many individuals and companies is that attach-
ment to success heralds the beginning of the end of creative growth.
The sadder truth is that more companies are forced to go out of busi-
ness and more careers are derailed by people doing something they’ve
done for years than by people doing new things. We tend to very
quickly put floundering new companies, products, or services out of
their misery compared to how slowly and reluctantly we end some-
thing that we’ve lived with for years, even if it is no longer relevant or
serving us.