Page 56 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

P AR T II

Understanding and

Demystifying

Creativity

There are some fundamental aspects of creative thinking that are ill
understood and even grossly misunderstood by many people. This lack
of understanding often severely limits their creative potential.
Some of the more basic precepts are so foundational that not to
grasp them imposes a ceiling for creative accomplishment, and worse,
can actually be a detriment to achievement.
Forget the creative thinking power tools that’ll be covered in the
later chapters of this book, your Do-It-Yourself Lobotomy instru-
ments, as it were. Yes, those surefire methods of thinking have been
leading great thinkers to big ideas since the beginning of time. But if
you can’t grasp some of the core concepts behind creativity in this sec-
tion, then all the effort to learn all of the techniques in the world will be
greatly compromised.

Basically, to take greatest advantage of the amazing resourcefulness
of creativeness, you need to understand creativity at a fundamental
level and know its role in your everyday life.

"Gee, that paycheck looks a little
fatter this month."
Timeline of a great idea (continued)

Timeline of a lousy idea (continued)