Page 80 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

P AR T III

Tools for the Job of

Thinking Creatively

Here in Part III I offer a number of creative thinking tools to help you
with your Do-It-Yourself Lobotomy. I have been developing and
working with these tools over the years with thousands upon thou-
sands of people. Each of these tools is a codified mental process. They
are all based on methods and patterns of thinking exhibited by some of
the world’s greatest thinkers since the beginning of time.
To better understand how these thinking tools work, let’s look at
the more tangible physical realm. There are some very basic physical
tools that have helped people with achievement on that plane since
time immemorial, body mechanics such as hip flexing, arm extending,
and shoulder rotating, to name a few. Many of the top achievers in the
physical realm, athletes, for instance, work with general physical train-
ers to hone these physical tools. For instance, baseball great Nomar
Garciaparra (who, incidentally, used his version of my 180° Thinking
tool to change his name from Ramon to Nomar, by spelling it back-
ward), uses the same physical trainer as pro athletes in other sports.
The trainer works on the basics of physical mechanics to maximize ath-
letic performance. The trainer doesn’t show Nomar how to throw a
baseball better, but rather works on his mechanics and helps fine-tune
his tools so that he can throw a baseball better.
Similarly, some basic mind mechanics can be used in various think-
ing situations with great results. Whether you’re an advertising copy-
writer or a real estate tycoon, a product marketing manager or a
chemist, the mechanics of my Do-It-Yourself Lobotomy tools cross all
disciplines to improve your effectiveness.
These techniques are particularly powerful if you use them con-
sciously and consistently, which is what this book will help you do.