Page 346 - The Green Building Bottom Line The Real Cost of Sustainable Building

324 CHAPTER 10

Figure 10.6 Media materials.
Notice the flash drive in the lower right imprinted with the Melaver,
Inc. logo. Electronic press kits delivered via a flash drive are con-
venient and sustainable. You won’t print press materials or need
CDs or DVDs to share photographs, and the drive is reusable time
and time again.

crafted pitch will start you on the way to building a good relationship with editors,
and, over time, you may be called upon to comment on other trends and events in your
industry or community.
Once you have secured an opportunity, your subject matter expert and your public
relations consultant can collaborate on the article, taking care to keep in mind what
most appealed to the editor who responded to your pitch.