Page 351 - The Green Building Bottom Line The Real Cost of Sustainable Building

GREEN, INC.’S COMMUNICATIONS SPEND OVER TEN YEARS
2,000 12,000 25,000 30,000 24,000 18,000 30,000 141,000 (21,000) 69,000 72,000 48.94%
3 10 9 8 7 6 5 4 2,000 25,000 2,000 2,000 2,000 10,000 2,000 12,000 50,000 12,000 12,000 12,000 30,000 12,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 10,000 10,000 10,000 10,000 10,000 30,000 30,000 48,000 48,000 48,000 48,000 48,000 48,000 36,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 40,000

2,000
2 12,000 25,000 30,000 18,000 20,000 107,000 13,000 69,000 38,000 64.49%

10,000 20,000 50,000 30,000 Project-specific marketing (budgeted as % of development budget) 110,000 10,000 110,000 100.00%
1 0

TABLE 10.1 YEARS Annual marketing spend Internal branding (retreat) Collateral (cards, photo- graphs, brochures) Web development and maintenance Advertising, general Cause-related marketing (including pro bono consulting) Annual public relations spend Speakers bureau and article placements Internet headlining Speakers bureau travel and expenses Edu

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