Page 8 - The Green Building Bottom Line The Real Cost of Sustainable Building
P. 8
CONTENTS
About the Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi
Introduction
Martin Melaver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xiii
Chapter 1 Narrating Values, Shaping Values, Creating Value
Martin Melaver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Chapter 2 “Green Glue”: HR Practices and Processes
That Make Sustainable Values Stick
Zelda Tenenbaum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Chapter 3 Green from the Inside Out
Tommy Linstroth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Chapter 4 Green Is the Color of Money
Denis Blackburne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
Chapter 5 Green Is (Also) the Color of Inexperience:
Learning from a LEED Pilot Project
Randy Peacock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137
Chapter 6 Existing Buildings: The Green-Headed Stepchild
of the Sustainability Movement
Scott Doksansky . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Chapter 7 Dollars and (Common) Sense: Realizing
the Value of Green for Key Users
Colin M. Coyne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Chapter 8 Sustainable Brokerage: Diffusing Green
Practices to Gain Broad Market Acceptance
Rhett Mouchet and Clara Fishel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229
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