Page 128 - The Handbook of Persuasion and Social Marketing

120 The Handbook of Persuasion and Social Marketing

techniques and a transfusion of power from elected to non-elected officials,
including staffers and civil servants. Political marketing and political persua-
sion may be used for various purposes, and are not in and of themselves a
threat to democracy. The real threat is in the intentions of the people who
decide to use these tools.

Note
* For the first two authors, support was provided by the Polish National Science
Center grant NN106363640.

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