Page 136 - The Handbook of Persuasion and Social Marketing

128 The Handbook of Persuasion and Social Marketing

Tobin, S. J., & Raymundo, M. M. (2009). Persuasion by causal arguments: The
motivating role of perceived causal expertise. Social Cognition, 27(1),
105–127.
Togeby, L. (2007). The context of priming. Scandinavian Political Studies, 30(3),
345–376.
Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychol-
ogy of choice. Science, 211(4481), 453–458.
Tversky, A., & Kahneman, D. (1986). Rational choice and the framing of decision.
Journal of Business, 59(4), S251–S278.
Valentino, N. A. (1999). Crime news and the priming of racial attitudes during
evaluations of the president. Public Opinion Quarterly, 63(3), 293–320.
Van der Brug, W., Semetko, H. A., & Valkenburg, P. M. (2007). Media priming in
multi-party context: A controlled naturalistic study in political communica-
tion. Political Behavior, 29(1), 115–141.
Wattenberg, M. P. (1991). The rise of candidate-centered politics: Presidential elections
of the 1980s. Cambridge: Harvard University Press.
Weaver, D. H. (2007). Thoughts on agenda setting, framing, and priming. Journal
of Communication, 57(1), 142–147.
Williams, L. M., Kemp, A. H., Felmingham, K., Liddell, B. J., Palmer, D. M., &
Bryant, R. A. (2007). Neural biases to covert and overt signals of fear:
Dissociation by trait anxiety and depression. Journal of Cognitive Neuroscience,
19(10), 1595–1608.
Wisconsin Advertising Project. (2008). Pres. TV advertising spending continues to
grow: Over $28 million spent from September 28–October 4. Retrieved from http://
wiscadproject.wisc.edu/wiscads_release_100808.pdf.
Worcester, R. M., & Mortimore, R. (2005). Political triangulation: Measuring and
reporting the key aspects of party and leader standing before and during elec-
tions. Journal of Political Marketing, 4(2/3), 45–72.
Young, D. G. (2012). A flip-flopper and a dumb guy walk into a bar: Political
humor and priming in the 2004 campaign. Humor, 25(3), 215–231.
Zaller, J. R. (1992). The nature and origins of mass opinion. Cambridge: Cambridge
University Press.
Zhang, X. (2011). The transformation of political communication in China: From
propaganda to hegemony. Singapore: World Scientific Publishing.