Page 134 - The Handbook of Persuasion and Social Marketing

126 The Handbook of Persuasion and Social Marketing

Minsky, M. (1977). Frame-system theory. In: P. N. Johnson-Laird & P. C. Wason
(Eds.). Thinking: Readings in cognitive science (pp.355–376). Cambridge:
Cambridge University Press.
Moloney, K. (2007). Is political marketing new words or new practice in UK poli-
tics? Journal of Political Marketing, 6(4), 51–65.
Mutz, D. C., Sniderman, P. M., & Brody, R. A. (1996). Political persuasion: The
birth of a field of study. In D. C. Mutz, P. M. Sniderman, & R. A. Brody (Eds.),
Political persuasion and attitude change (pp. 1–14). Ann Arbor: University of
Michigan Press.
Negrine, R. (1994). Politics and the mass media in Britain. London, UK: Routlege.
Nelson, T. E. (2004). Policy goals, public rhetoric, and political attitudes. Journal
of Politics, 66(2), 581–605.
Nelson, T. E., & Oxley, Z. M. (1999). Issue framing effects on belief importance
and opinion. Journal of Politics, 61(4), 1040–1067.
Newman, B. I. (1994). The marketing of the president: Political marketing as cam-
paign strategy. Thousand Oaks, CA: Sage Publications.
Newman, B. I. (Ed.) (1999a). Handbook of political marketing. Thousand Oaks, CA:
Sage Publications.
Newman, B. I. (1999b). The mass marketing of politics: Democracy in an age of man-
ufactured images. Thousand Oaks, CA: Sage Publications.
O’Shaughnessy, N. (1987). America’s political market. European Journal of
Marketing, 21(4), 60–66.
Peterson, D. A. M. (2005). Heterogeneity and certainty in candidate evaluations.
Political Behavior, 27(1), 1–24.
Petrocik, J. R. (1996). Issue ownership in presidential elections, with a 1980 case
study. American Journal of Political Science, 40(3), 825–850.
Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and
peripheral routes to attitude change. New York: Springer-Verlag.
Popkin, S. (1991). The reasoning voter: Communication and persuasion in presidential
campaigns. Chicago: University of Chicago Press.
Pratkanis, A. R., & Aronson, E. (1992). Age of propaganda: The everyday use and
abuse of persuasion. New York: W. H. Freeman and Company.
Pratkanis, A. R., & Turner, M. E. (1996). Persuasion and democracy: Strategies for
increasing deliberative participation and enacting social change. Journal of
Social Issues, 52(1), 187–205.
Price, V., & Tewksbury, D. (1997). News values and public opinion: A theoretical
account of media priming and framing. In G. A. Barett & F. J. Boster (Eds.),
Progress in communication sciences: Advances in persuasion, Volume 13 (pp. 173–
212). Greenwich, CT: Ablex.
Quattrone, G. A., & Tversky, A. (1988). Contrasting rational and psychological
analyses of political choice. American Political Science Review, 82, 719–736.
Rehder, B., & Hastie, R. (2001). Causal knowledge and categories: The effects of
causal beliefs on categorization, induction, and similarity. Journal of Experimental
Psychology: General, 130(3), 323–360.