Page 208 - The Handbook of Persuasion and Social Marketing

200 The Handbook of Persuasion and Social Marketing

Levitt, T. (1986). The marketing imagination (new expanded edition). New York, NY:
Free Press.
London, P. (1970). The rescuers: Motivational hypotheses about Christians who
saved Jews from the Nazis. In J. Macaulay & L. Berkowitz (Eds.), Altruism and
helping behavior: Social psychological studies of some antecedents and consequences
(pp. 241–268). New York, NY: Academic Press.
Mallinckrodt, V., & Mizerski, D. (2007). The effects of playing an advergame on
young children’s perceptions, preferences, and requests. Journal of Advertising,
36(2), 87–100.
McGeehan, P. (2012). Model in anti-obesity ad criticizes the campaign [Newspaper
story]. Retrieved from http://cityroom.blogs.nytimes.com/2012/01/31/
model-in-anti-obesity-ad-criticizes-the-campaign/
Mill, J. S. (1979). Utilitarianism, Indianapolis, IN: Hackett. (Original work pub-
lished 1861.)
Moore, E. S. (2004). Children and the changing world of advertising. Journal of
Business Ethics, 52(2), 161–167.
Moore, E.S. (2014). Should marketers be persuading our children? A controver-
sial question. In P. E. Murphy & J. F. Sherry (Eds.), Marketing and the common
good (pp. 191–211). Oxford, United Kingdom: Routledge.
Moore, E. S., & Rideout, V. J. (2007). The online marketing of food to children: Is
it just fun and games? Journal of Public Policy & Marketing, 28(2), 202–220.
Murphy, P. E., & Bloom, P. N. (1990). Ethical issues in social marketing. In S.
Fine, (Ed.), Social marketing: Promoting the causes of public and nonprofit Agencies
(pp. 68–78). Boston, MA: Allyn and Bacon.
Murphy, P. E., Laczniak, G. R., & Lusch, R. F. (1978). Ethical guidelines for busi-
ness and social marketing. Journal of the Academy of Marketing Science, 6(3),
195–205.
Murphy, P. E., Laczniak, G. R., & Prothero, A. (2012). Ethics in marketing:
International cases and perspectives. London, United Kingdom: Routledge.
Pollay, R. W. (1986). The distorted mirror: Reflections on the unintended conse-
quences of advertising. Journal of Marketing, 50(2), 18–31.
Preston, I. (1994). The tangled web they weave. Madison, WI: University of
Wisconsin Press.
Rangan, K., & Karim, S. (1991). Teaching note: Focusing the concept of social market-
ing. Boston, MA: Harvard Business School Press.
Ratnesar, R. (1997). Doing well by doing good. The New Republic, (Jan.6), 18.
Rest, J. R. (1984). The major components of morality. In W. Kurtines and J.
Gewirtz (Eds.), Morality, moral behavior, and moral development (pp. 24–38).
New York: John Wiley.
Selbourne, D. (1994). The principle of duty: An essay on the foundations of civic order.
London, United Kingdom: Sinclair-Stevenson.
Smith, G., & Stodghill, R. (1994). Are good causes good marketing? Business
Week, (March 21): 64.