Page 209 - The Handbook of Persuasion and Social Marketing
P. 209

Ethical Issues of Social Marketing and Persuasion                  201

               Smith, N. C. (1995). Marketing strategies for the ethics era. Sloan Management
                  Review, 36(4) 85–97.
               Smith, N. C. (2001). Social marketing and social contracts: Applying integrative
                  social contracts theory to ethical issues in social marketing. In A. R. Andreasen
                  (Ed.), Ethics in social marketing (pp. 125–159). Washington, D.C.: Georgetown
                  University Press.
               Stein, H. (1983). Agenda for the study of microeconomic policy. Washington, D.C.:
                  American Enterprise Institute.
               Tushnet, R., & Goldman, E. (2012). Advertising & marketing law: Cases and materi-
                  als. Retrieved from http://www.scribd.com/doc/99904133/Advertising-and-
                  Marketing-Law-Casebook-July-2012-by-Tushnet-and-Goldman.
               2013 Sponsorship Outlook. (2013). Spending increase is double-edged sword.
                  Retrieved July 9, 2013, from http://www.sponsorship.com/iegsr/2013/01/07
                  /2013-Sponsorship-Outlook–Spending-Increase-Is-Dou.aspx
               Werhane, P. H. (1999). Moral imagination and management decision-making. New
                  York, NY: Oxford University Press.
               Wyatt, E. (2013). FTC suggests privacy guidelines for mobile app [Newspaper story].
                  Retrieved from http://www.nytimes.com/2013/02/02/technology/ftc-suggests-do-
                  not-track-feature-for-mobile-software-and-apps.html?pagewanted=all&_r=0
   204   205   206   207   208   209   210   211   212   213   214