Page 5 - The Handbook of Persuasion and Social Marketing

Copyright © 2015 by David W. Stewart

All rights reserved. No part of this publication may be reproduced, stored in a retrieval
system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,
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Library of Congress Cataloging-in-Publication Data

The handbook of persuasion and social marketing / David W. Stewart, editor.
volumes cm
Includes index.
Contents: Volume 1. Historical and social foundations — Volume 2. Conceptual,
theoretical, and strategic dimensions — Volume 3. Applications and uses.
ISBN 978-1-4408-0404-5 (alk. paper : 3 volume set) — ISBN 978-1-4408-0405-2
(ebook) 1. Social marketing. 2. Marketing—Social aspects. I. Stewart, David W.
HF5414.H364 2015
658.8’72—dc23 2014016049

ISBN: 978-1-4408-0404-5
EISBN: 978-1-4408-0405-2
19 18 17 16 15 1 2 3 4 5

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