Page 6 - The Handbook of Persuasion and Social Marketing
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Contents
VoLume 1: HistoriCaL anD SoCiaL FounDations
Chapter one: Introduction 1
David W. Stewart
Chapter two: What Is Social Marketing? 13
Alan R. Andreasen
Chapter three: Social Psychological Foundations of Social
Marketing 27
Derek D. Rucker, Richard E. Petty, and Pablo Briñol
Chapter Four: Persuasion in the Political Context:
Opportunities and Threats 61
Wojciech Cwalina, Andrzej Falkowski, and
Bruce I. Newman
Chapter Five: The Impact of Word of Mouth and the
Facilitative Effects of Social Media 129
Michael A. Kamins
Chapter six: Social Marketing as Social Control 151
James J. Chriss
Chapter seven: Ethical Issues of Social Marketing and
Persuasion 175
Minette E. Drumwright and Patrick E. Murphy
Chapter eight: Empirical Generalizations for Social
Marketing 203
George R. Franke
