Page 62 - The Handbook of Persuasion and Social Marketing
P. 62
Social Psychological Foundations of Social Marketing 55
Hovland, C. I., Lumsdaine, A. A., & Sheffield, F. D. (1949). Experiments on mass
communication. Princeton, NJ: Princeton University Press.
Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on com-
munication effectiveness. Public Opinion Quarterly, 15(4), 635–650. doi:
10.1086/266350
Howard, D. J., & Kerin, R. A. (2011). Changing your mind about seeing a brand
that you never saw: Implications for brand attitudes. Psychology & Marketing,
28(2), 168–187. doi: 10.1002/mar.20385
Josephs, R. A., Giesler, B. R., & Silvera, D. H. (1994). Judgment by quantity.
Journal of Experimental Psychology: General, 123(1), 21–32.
Kelman, H. C., & Hovland, C. I. (1953). Reinstatement of the communicator in de-
layed measurement of opinion change. Journal of Abnormal Psychology, 48(3), 327.
Lavine, H., & Snyder, M. (1996). Cognitive processing and the functional match-
ing effect in persuasion: The mediating role of subjective perceptions of
message quality. Journal of Experimental Social Psychology, 32(6), 580–604.
Maheswaran, D., & Chaiken, S. (1991). Promoting systematic processing in low-
motivation settings: Effect of incongruent information on processing and judg-
ment. Journal of Personality and Social Psychology, 61(1), 13–25. doi:
10.1037/0022-3514.61.1.13
Martin, L. L. (2000). Moods do not convey information: Moods in context do. In
J. P. Forgas (Ed.), Feeling and thinking: The role of affect in social cognition
(pp. 153–177). New York, NY: Cambridge University Press.
Martin, L., Abend, T., Sedikides, C., & Green, J. D. (1997). How would I feel if
. . . ?: Mood as input to a role fulfillment evaluation process. Journal of Personality
and Social Psychology, 73(2), 242–253. doi: 10.1037/0022-3514.73.2.242
McGuire, W. J. (1968). Personality and attitude change: An information-processing
theory. In A. G. Greenwald, T. C. Brock, & T. M. Ostrom, Psychological founda-
tions of attitudes (pp. 171–196). New York: Academic Press.
Mills, J., & Jellison, J. M. (1967). Effect on opinion change of how desirable the
communication is to the audience the communicator addressed. Journal of
Personality and Social Psychology, 6(1), 98. doi: 10.1037/h0021217
Norman, D. A. (1976). Memory and attention: An introduction to human information
processing: New York, NY: Wiley.
Perkins, A., & Forehand, M. (2011). Implicit social cognition and indirect meas-
ures in consumer behavior. In B. Gawronski & B.K. Payne (Eds.), Handbook of
implicit social cognition: Measurement, theory, and applications, (pp. 535–547).
New York: Guilford Press.
Petty, R. E. (1997). The evolution of theory and research in social psychology:
From single to multiple effect and process models. In C. McGarty & S. A.
Haslam (Eds.), The message of social psychology: Perspectives on mind in society
(pp. 268–290). Oxford, England: Blackwell Publishers, Ltd.
Petty, R. E., & Briñol, P. (2006). A metacognitive approach to “implicit” and “ex-
plicit” evaluations: Comment on Gawronski and Bodenhausen (2006).
Psychological Bulletin, 132(5), 740–744. doi: 10.1037/0033-2909.132.5.740