Page 108 - The McKinsey Mind

04 (083-102B) chapter 4 1/29/02 4:50 PM Page 83

4

INTERPRETING THE RESULTS

Managing
• Team
• Client
• Self

Intuition

Data

Analyzing Presenting
• Framing • Structure
• Designing • Buy-in
• Gathering
• Interpreting

n the first three chapters of this book, we took you from the
Igeneration of an initial hypothesis, through the design of an
analysis plan, up to the gathering of data upon which to apply that
analysis. In many ways, these are the easy parts of the McKinsey
problem-solving process. Now comes the hard part: figuring out
what it all means.
A hypothesis, after all, must still be proved or disproved, and
data on their own are mute. It is up to you and your team to use
83

Copyright 2002 The McGraw-Hill Companies, Inc. Click Here for Terms of Use.