Page 12 - The McKinsey Mind
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INTRODUCTION
ABOUT THIS BOOK
February 1999 saw the publication of The McKinsey Way by
Ethan M. Rasiel, a former associate of management-consulting
powerhouse McKinsey & Company. That book combined the—
occasionally humorous—anecdotes of McKinsey alumni with the
personal recollections of the author to describe the techniques that
McKinsey consultants use to help their clients become more effi-
cient and effective. The McKinsey Way also painted a vivid pic-
ture of life behind the walls of the publicity-shy organization that
its employees refer to as “the Firm.”
The McKinsey Mind picks up where The McKinsey Way left
off. Most of that book was taken up with a description of consult-
ing McKinsey-style in the context of a typical project—“engage-
ment” in Firm jargon. It started with the sale of the engagement
and moved step by step through the implementation of McKinsey’s
solution. It also briefly discussed the thought process that McKin-
sey consultants use to tackle tough business problems.
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