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CONTENTS
Acknowledgments ix
Introduction xi
1. Framing the Problem 1
2. Designing the Analysis 31
3. Gathering the Data 49
4. Interpreting the Results 83
5. Presenting Your Ideas 103
6. Managing Your Team 127
7. Managing Your Client 159
8. Managing Yourself 173
Appendix A: Data-Gathering Resources 187
Appendix B: Lessons from The McKinsey Way 205
Appendix C: Implementation Lessons 209
Index 213
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