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                                                   CONTENTS


















                                   Acknowledgments      ix
                                   Introduction   xi

                                      1. Framing the Problem     1
                                      2. Designing the Analysis    31

                                      3. Gathering the Data     49

                                      4. Interpreting the Results   83
                                      5. Presenting Your Ideas    103

                                      6. Managing Your Team       127

                                      7. Managing Your Client      159
                                      8. Managing Yourself     173

                                   Appendix A: Data-Gathering Resources       187

                                   Appendix B: Lessons from The McKinsey Way         205
                                   Appendix C: Implementation Lessons       209

                                   Index   213









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