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116 The McKinsey Mind

steps you might take that would improve the impact of
your presentation.
• Find a chart (possibly from a previous presentation) that,
the first time you looked at it, took you a long time to
understand. Redraw it in a way that makes the message
readily understandable. If the original contains multiple
messages, you may have to draw more than one chart.
Now show your new chart(s) to someone who hasn’t seen
the original. Can that person understand your version? If
not, why not?

Managing
• Team
• Client
• Self

Intuition

Data

Analyzing Presenting
• Framing • Structure
• Designing • Buy-in
• Gathering
• Interpreting

BUY-IN

A presentation is only a tool; it is not an end in itself. A great pre-
sentation, no matter how coherent its structure or how evocative
its charts, is useless if the organization doesn’t accept and act upon
its recommendations. The shelves of Fortune 500 companies are