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                                                             7


                                    MANAGING YOUR CLIENT







                                                            • SelfMFLY
                                                            Managing
                                                            • Team
                                                            • Client

                                                    TEA


                                                            Intuition

                                                             Data

                                                Analyzing          Presenting
                                                • Framing          • Structure
                                                                   • Buy-in
                                                • Designing
                                                • Gathering
                                                • Interpreting



                                      ho is your client? Depending on your circumstances, it
                               Wcould be a customer, vendor, supplier, boss, CEO, share-
                               holder, or any combination thereof. If your business is to succeed,
                               you have to put the client first. This tenet lies at the heart of
                               McKinsey’s vision of itself as a professional service firm.
                                   Dealing with clients can be a wonderful, enriching experience

                               (in both the monetary and psychic senses), a true win-win situa-

                                                                                          159

                                                                  ®
                                                         Team-Fly
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