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7
MANAGING YOUR CLIENT
• SelfMFLY
Managing
• Team
• Client
TEA
Intuition
Data
Analyzing Presenting
• Framing • Structure
• Buy-in
• Designing
• Gathering
• Interpreting
ho is your client? Depending on your circumstances, it
Wcould be a customer, vendor, supplier, boss, CEO, share-
holder, or any combination thereof. If your business is to succeed,
you have to put the client first. This tenet lies at the heart of
McKinsey’s vision of itself as a professional service firm.
Dealing with clients can be a wonderful, enriching experience
(in both the monetary and psychic senses), a true win-win situa-
159
®
Team-Fly
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