Page 10 - The New Gold Standard
P. 10
Contents
PRINCIPLE
3
C It’s Not about You D
6 Build a Business Focused on Others 119
7 Support Frontline Empathy 146
PRINCIPLE
4
C Deliver Wow! D
8 Wow: The Ultimate Guest Experience 165
9 Turn Wow into Action 187
PRINCIPLE
5
C Leave a Lasting Footprint D
10 Aspire, Achieve, Teach 207
11 Sustainability and Stewardship 228
Conclusion: A Lasting Impression 256
Notes 265
Sources 273
Index 277
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