Page 2 - The New Gold Standard

Praise for The New Gold Standard

“No doubt this behind-the-scenes look at The Ritz-Carlton will inspire
you to work toward your own Gold Standard. Michelli’s five principles
will help you break through the sea of sameness plaguing most
industries and equip you with what it takes to blow the doors off
business-as-usual—a must for thriving in this economy!”
—DR. JACKIE FREIBERG,
author of BOOM! 7 Choices for Blowing the Doors Off Business-as-Usual,
NUTS! and GUTS!

“As a business leader, there are two vital aspects required of the books I
choose to read—insight and information. Dr. Michelli’s new book
provides an exponential measure of both—information on HOW The
Ritz-Carlton creates such a compelling experience for their customers,
and insight on WHY it is so critical to do so! He has provided a
compelling book about The Ritz-Carlton experience.”
—SCOTT MCKAIN,
vice chairman of Obsidian Enterprises and author of What Customers Really Want

“The Ritz-Carlton is truly the New Gold Standard, and Dr. Joseph
Michelli has done a great job of capturing the five key leadership
principles which Simon Cooper and the Ritz-Carlton team have
been applying relentlessly, energetically, and with localized creativity.
Anyone interested in excellence in the 21st century would profit
from reading The New Gold Standard.”
—NEWT GINGRICH,
founder of Center for Health Transformation and former speaker of the house

“Simon [Cooper] and [The Ritz-Carlton] leadership team understand
the role human nature plays in driving business outcomes better than
any organization in the world.”
—JIM CLIFTON,
chairman and CEO of The Gallup Organization, Washington, D.C.