Page 63 - The New Gold Standard

Set the Foundation

LIVING THE NEW GOLD STANDARD

D The mission statements of highly effective companies
honor the interests of clients and employees and the sus-
tainability of the business.

D Mission statements and core values are often not under-
stood or remembered in a functional way throughout an
organization.
D Imitate, Improvise, and Innovate. But make sure to keep
your eyes on the leader! The Ritz-Carlton sets the stan-
dard for luxury hospitality. Strive to be the benchmark
for your industry.
D Conscious attention must be paid to the traditions and
core aspects of a business, which require preservation
even in the face of negative trends or economic down-
turns.

D Everyone you come in contact with in business should be
considered a valued customer, whether it’s the janitors,
the chairman of the board, salespeople, or defined clients.

D You can never overcommunicate your values!

D Leadership lives in the actions, not the words, of those
entrusted to move an organization forward.
D Well-chosen words have great power to constructively
influence the identity of an organization.

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