Page 89 - The New Gold Standard
P. 89
Be Relevant
must define its culture and “always keep pushing” to refine the
business’s relevance to a changing marketplace. While there is al-
ways a risk of pushing too hard for business refinement, more
often the ultimate risk is complacency that emerges from past
success. Once-excellent businesses have crumbled before their
leadership realized that they had become irrelevant to the chang-
ing consumer.
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