Page 90 - The New Gold Standard

PRINCIPLE 1: DEFINE AND REFINE

LIVING THE NEW GOLD STANDARD

D Evolving to keep up with current trends doesn’t mean
overriding all previous successes. Combining the best of
the past with the best of the present produces an opti-
mal future.

D Forecast the buying habits of your clientele. Research
their styles, habits, and expectations so your offerings
are relevant to their changing needs.
D No company can be all things to all people, but it is pos-
sible for your organization to be all things to your cus-
tomers.
D The process of business refinement is ongoing; it keeps
the excitement level high and involvement in the organ-
ization strong, both on the part of employees and cus-
tomers.

D Continually improve your organization with a customer-
centric view to stay ahead of constant external chal-
lenges.

D Transformational, memorable service shouldn’t be exclu-
sive to the luxury market. Delivering on customers’ ex-
pressed and unexpressed wishes creates clients for life.

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