Page 103 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo
P. 103
84 CREATE THE STORY
the first act of his presentation (music) and the second (the
launch of Apple TV, a product designed to play iTunes content
on a widescreen TV).
Obey the ten-minute rule and give your listeners’ brains a
break. Here we go . . . on to Act 2: delivering the experience.
