Page 104 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

ACT 2

Deliver the

Experience

teve Jobs does not deliver a presentation. He offers an
experience. Imagine visiting New York City to watch an
award-winning play on Broadway. You would expect to
Ssee multiple characters, elaborate stage props, stunning
visual backgrounds, and one glorious moment when you knew
that the money you spent on the ticket was well worth it. In Act
2, you will discover that a Steve Jobs presentation contains each
of these elements, helping Jobs create a strong emotional con-
nection between himself and his audience.
Just as in Act 1, each scene will be followed by a summary
of specific and tangible lessons you can easily apply today.
Following is a short description of each scene in this act:

 SCENE 8: “Channel Their Inner Zen.” Simplification is a
key feature in all of Apple’s designs. Jobs applies the same
approach to the way he creates his slides. Every slide is simple,
visual, and engaging.
 SCENE 9: “Dress Up Your Numbers.” Data is meaningless
without context. Jobs makes statistics come alive and, most
important, discusses numbers in a context that is relevant to
his audience.

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