Page 146 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

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Share the Stage

Don’t be encumbered by history. Go out
and create something wonderful.
ROBERT NOYCE, INTEL COFOUNDER

t Macworld on January 10, 2006, Jobs announced
that the new iMac would be the first Apple computer
with an Intel processor inside. Earlier the previous
Ayear, Jobs had announced that the “brain transplant”
would begin in June 2006. On January 10, he told the audience
that he wanted to give everyone an update on the schedule. As
he began, dry-ice-created smoke wafted upward in the middle
of the stage. A man walked out wearing the famous bunny suit
worn in Intel’s ultrasterile microprocessor manufacturing plants.
The man was carrying a wafer, one of the thin, round slices of
silicon from which chips are made. He walked over to Jobs and
shook hands. As the lights came up, it became obvious that the
person in the bunny suit was none other than Intel CEO Paul
Otellini.
“Steve, I wanted to report that Intel is ready,” Otellini said as
he handed Jobs the wafer. “Apple is ready, too,” said Jobs. “We
started a partnership less than a year ago to make this happen,”
Jobs told the audience. “Our teams have worked hard together
to make this happen in record time. It’s been incredible to see
how our engineers have bonded and how well this has gone.” 1
Otellini credited the Apple team in return. The two men talked
about the achievement, they shook hands again, and Otellini
left the stage. Jobs then turned to the audience and revealed
the surprise: Apple would be rolling out the first Mac with Intel

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