Page 166 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

STAGE YOUR PRESENTATION WITH PROPS 147

OS X would run efficiently on Intel chips. Having some fun with
the audience, he said that the OS X had been “living a double
life” for five years, secretly being developed to run on both
PowerPC and Intel processors “just in case.” The result, said Jobs,
was that Mac OS X is “singing on Intel processors.”
He then hit the audience with the unexpected: “As a matter
of fact, this system I’ve been using . . .” His voice trails off, he
flashes a knowing smile, and the audience laughs when it sinks

Connect with Three Types of Learners

Demonstrations help speakers make an emotional connection
with every type of learner in the audience: visual, auditory, and
kinesthetic.

 Visual learners. About 40 percent of us are visual learners,
people who learn through seeing. This group retains infor-
mation that is highly visual. To reach visual learners, avoid
cramming too much text onto the screen. Build slides that
have few words and plenty of pictures. Remember: individuals
are more likely to act on information they have a connection
with, but they cannot connect with anything that they have
not internalized. Visual learners connect through seeing.
 Auditory learners. These people learn through listening.
Auditory learners represent about 20 to 30 percent of your
audience. Individuals who learn through listening benefit from
verbal and rhetorical techniques that are featured in Act 3.
Tell personal stories or use vivid examples to support your key
messages.
 Kinesthetic learners. These people learn by doing, mov-
ing, and touching. In short, they are “hands-on.” They get
bored listening for long periods. So, include activities in
your presen tation to keep kinesthetic learners engaged:
pass around objects as Jobs did with the aluminum frame,
conduct writing exercises, or have them participate in
demonstrations.