Page 163 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

144 DELIVER THE EXPERIENCE

10
teenage effects.” Jobs snapped more photographs of himself as
the software distorted his face into funny shapes—squeezing it,
widening it, and otherwise contorting the images. The audience
roared as Jobs relished the moment.

Focus on the One Thing

Each new Apple product or application contains numerous ben-
efits and features, but Jobs will often highlight just one. Think
of it like a movie trailer that teases the audience by revealing
only the best parts. If people want the full experience, they’ll
have to watch the movie.
At WWDC in October 2007, Jobs spent most of the keynote
presentation discussing OS X Leopard, but, as he often does, he
had “one more thing” for the audience. Jobs introduced Safari
for Windows, the “most innovative browser in the world and
now the fastest browser on Windows.” After telling the audience
that he would like to show them the new browser, he walked
to stage right, took his seat behind a computer, and started the

Add Pizzazz to Online Meetings

Seventy new Web meetings are launched every minute on
software platforms such as WebEx, according to Cisco, which
purchased the online meeting service. Today popular online
“webinar” and collaboration tools, including WebEx, Citrix
GoToMeeting, Adobe Connect, and Microsoft Office Live
Meeting, allow you to add some high-tech pizzazz to demos.
For example, you can create polls and receive instant feed-
back. Sales professionals can conduct a live demonstration
of a product from a computer—drawing, highlighting, and
pointing to areas right on the screen. Better yet, those same
sales professionals can turn over mouse control to the client
or prospect, letting the customer on the other end see, touch,
and “feel” the product. Demonstrations are important ele-
ments in any presentation, offline or online.