Page 177 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

158 DELIVER THE EXPERIENCE

TABLE 13.1 EXCERPT FROM JOBS’S MACWORLD
2007 PRESENTATION

STEVE’S WORDS STEVE’S SLIDES
“This is a day I’ve been looking Image of Apple logo
forward to for two and a half
years. Every once in a while, a
revolutionary product comes
along that changes everything.
One is very fortunate if you get
to work on just one of these
in your career. Apple has been
very fortunate. It’s been able to
introduce a few of these into
the world.”
“In 1984, we introduced the Full-screen photo of Macintosh; the
Macintosh. It didn’t just change date “1984” appears at the upper
Apple; it changed the whole left next to the image
computer industry.”
“In 2001, we introduced the first Full-screen photo of the original
iPod. It didn’t just change the way iPod; the date “2001” appears at the
we all listen to music; it changed upper left
the entire music industry.”
“Well, today we are introducing Back to image of Apple logo
three revolutionary products of this
class.”
“The first one is a wide-screen iPod Only image on slide is an artistic
with touch controls.” rendering of iPod; words beneath
the image: “Widescreen iPod with
touch controls”
“The second is a revolutionary Single artistic rendering of a phone,
mobile phone.” with the words “Revolutionary
mobile phone”

“And the third is a breakthrough Single rendering of a compass, with
Internet communications device.” the words “Breakthrough Internet
communicator”