Page 219 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

200 REFINE AND REHEARSE

TABLE 17.1 ONE THEME PER SLIDE AT JOBS’S MACWORLD
2008 PRESENTATION

STEVE’S WORDS STEVE’S SLIDES
”It’s the world’s thinnest notebook.” Text only: “World’s thinnest
notebook”
“Open it up and it has a magnetic latch; Photo of computer with the
no hooks to catch on your clothing.” words “Magnetic latch” on left
side of screen

“It’s a got a full-size, 13.3-inch wide- Photo of computer with the
screen display.” words “13.3 inch widescreen” in
the middle of a black display

“The display is gorgeous. It has an Photo of computer with the
LED-backlit display. It saves power, it’s words “LED backlight “ on left
bright, and it’s instant on the minute side of screen
you open it.”

“On top of the display is a built-in Photo of computer fades,
iSight camera for videoconferencing revealing iSight camera on top
right out of the box.” of display

“Flip it down and there is a full-size Photo of keyboard with the
keyboard. This is perhaps the best words “Full size keyboard” on
notebook keyboard we’ve ever left side of screen
shipped. It’s a phenomenal keyboard.”
“We’ve got a very generous track pad, Photo of computer’s track pad
which is great. We’ve also built in with the words “Multi-touch
multi-touch gesture support.” gestures” on left side of screen

“Again, you can see how beautiful and Photo of computer from its side
thin this product is. Now, how did we fit with the words “How did we fit
a Mac in here? I’m still stunned that our a Mac in here?”
engineering team could pull this off.”
“The real magic is in the electronics. This Photo of motherboard with
is a complete Mac on a board. What’s so image of a pencil alongside
special about that? This is how big the it—the board is smaller than the
board is [does not mention pencil; let’s length of the pencil
the visual speak for itself]. It’s really tiny.
To fit an entire Mac on this thing was an
amazing feat of engineering.”