Page 221 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

202 REFINE AND REHEARSE

Five Steps to Tossing the Script

Great actors rehearse for months before opening night. The audi-
ence would walk out if an actor appeared onstage with a script
in hand. We expect actors to speak naturally, not as though they
had memorized lines, even though that is exactly what they did.
Your audience expects the same—a conversational speaker who,
instead of rambling, hits each mark precisely. Following are five
steps that will help you memorize your script while making you
appear as natural as a gifted actor or a gifted presenter such as
Steve Jobs:

1. Write your script in full sentences in the “notes” section
of PowerPoint. This is not the time for extensive editing.
Simply write your ideas in complete sentences. Do try,
however, to keep your ideas to no more than four or five
sentences.
2. Highlight or underline the key word from each sen-
tence, and practice your presentation. Run through your
script without worrying about stumbling or forgetting a
point. Glance at the key words to jog your memory.
3. Delete extraneous words from your scripted sentences,
leaving only the key words. Practice your presentation
again, this time using only the key words as reminders.
4. Memorize the one key idea per slide. Ask yourself, “What
is the one thing I want my audience to take away from the
slide?” The visual on the slide should complement the one
theme. In this case, the visual becomes your prompter. For
example, when Jobs talked about the Intel Core 2 Duo as
the standard processor built into the MacBook Air, his slide
showed only a photo of the processor. The “one thing” he
wanted the audience to know was that Apple had built an
ultrathin computer with no compromise in performance.
5. Practice the entire presentation without notes, sim-
ply using the slides as your prompter. By the time you
execute these five steps, you will have rehearsed each slide
four times, which is much more time than the average
speaker commits to practicing a presentation.