Page 226 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

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Have Fun

Everyone wants a MacBook Pro
because they are so bitchin’.
STEVE JOBS

n 2002, the Mac OS X was brand new, and Apple was striving
to get customers and developers to embrace it. Jobs decided
to put the issue to rest, literally, at the Worldwide Developers
IConference.
As the presentation began, Jobs was not onstage. Instead,
white smoke surrounded a casket. Gloomy pipe-organ music
played in the background. Jobs finally emerged from behind a
curtain, walked to the casket, lifted the lid, and pulled out a
large-scale copy of OS 9, Apple’s previous operating system. The
audience got the joke immediately and started laughing and
applauding.
Jobs was committed to the joke and took it further. With a
copy of OS 9 lying in the casket, Jobs pulled out a sheet of paper
and eulogized the software. “Mac OS 9 was a friend to us all,” he
started.

He worked tirelessly on our behalf, always posting our appli-
cations, never refusing a command, always at our beck and
call, except occasionally when he forgot who he was and
needed to be restarted. He came into this world in October of
1998 . . . We are here today to mourn the passing of OS 9. He
is in the great bit bucket in the sky, no doubt looking down
upon this with that same smile he displayed every time he
booted. Mac OS 9 is survived by his next generation, Mac

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