Page 80 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

DRAW A ROAD MAP 61

REPORTER: Carmine, tell us more about this book.
CARMINE: The Presentation Secrets of Steve Jobs reveals, for the
first time, how to do deliver a presentation like Steve Jobs.
The Apple CEO is considered one of the most electrifying
speakers in the world today. This book walks you through
the very steps he uses to sell his ideas. Best of all, anyone
can learn these techniques to improve his or her very next
presentation.
REPORTER: OK, so where would we start?
CARMINE: You can deliver a presentation like Steve Jobs [repeat
the headline at least twice in a conversation] if you follow
these three steps: First, create the story. Second, deliver the
experience. And third, package the material. Let’s talk about
the first step, creating the story . . .

Jimmy V’s Famous Speech

On March 4, 1993, college basketball coach Jimmy Valvano
gave one of the most emotional speeches in recent sports
history. Valvano had led North Carolina State to the NCAA
championship in 1983. Ten years later, dying of cancer, Valvano
accepted the Arthur Ashe Courage & Humanitarian Award.
Valvano’s use of the rule of three provided the two most poi -
g nant moments of the speech (emphasis added):

To me, there are three things we all should do every
day. We should do this every day of our lives. Number
one is laugh. You should laugh every day. Number two
is think. You should spend some time in thought. And
number three is, you should have your emotions moved
to tears—could be happiness or joy. But think about it.
If you laugh, you think, and you cry, that’s a full day . . .
Cancer can take away all my physical ability. It cannot
touch my mind; it cannot touch my heart; and it cannot
touch my soul. And those three things are going to
carry on forever. I thank you and God bless all of you. 14