Page 85 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

66 CREATE THE STORY

TABLE 6.1 JOBS’S iPHONE KEYNOTE PRESENTATION (continued)
STEVE’S WORDS STEVE’S SLIDES
buttons that are fixed in plastic and are
the same for every application. Well, every
application wants a slightly different user
interface, a slightly optimized set of buttons
just for it. And what happens if you think of
a great idea six months from now? You can’t
add a button to these things. They’re already
shipped. So, what do you do?”
“What we’re going to do is get rid of Image of iPhone
all these buttons and just make a giant
screen.”
“How are we going to communicate with Image of iPhone on its side;
this? We don’t want to carry around a a stylus fades in
mouse. So, what are we going to do? A
stylus, right? We’re going to use a stylus.”
“No [laughs]. Who wants a stylus? You have Words appear next to
to get them out, put them away—you lose image:
them. Yuck. Nobody wants a stylus.” Who wants a stylus?

“So, let’s not use a stylus. We’re going to use Stylus fades out of frame
the best pointing device in the world—a as image of index finger
pointing device that we’re all born with. appears next to iPhone
We’re born with ten of them. We’ll use our
fingers.”
“We have invented a new technology called Finger fades out, and
‘multi-touch,’ which is phenomenal.” words appear:
Multi-Touch
“It works like magic. You don’t need a Words reveal upper right:
stylus. It’s far more accurate than any touch Works like magic
display that’s ever been shipped. It ignores No stylus
unintended touches. It’s supersmart. You Far more accurate
can do multi-finger gestures on it, and boy Ignores unintended
have we patented it!” [laughter] touches
Multi-finger gestures
Patented