Page 189 - The Starbucks Experience

PRINCIPLE 5

Ideas to Sip On

uccessful business leaders realize that a key part of
Stheir success is leaving a powerful and positive mark on
their communities.
• Many business executives initially decide to be good
corporate citizens because they hope it will improve
their business, but almost all who sustain that type of
commitment do so because it becomes the right way—
the only way—to do business.

• People want to do business with, work for, and invest in
socially conscious companies.
• Employee morale is three times higher in companies where
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community involvement is an integral part of the business
model than in their less-involved counterparts.
• By participating in community-based activities, employees
are given the chance to build their leadership skills and
grow as teams.

• The value of a business’s brand is 100 percent linked to
the trust people place in the company to do what it says
it will do.

• Corporate social responsibility shouldn’t be seen as a
passing fad. Instead, it should be valued as the way global
business gets done.

• You can be the change you wish to see in the world!