Page 21 - The Starbucks Experience

Introduction

bucks leadership are not the result of magic. Instead, they are
driven by a powerful passion for product, people, experience,
and community. Every day this passion comes to life in nearly
every corner of the world, in an amazing mix of principled
behavior that those in the company refer to as the Starbucks
Experience.
The Starbucks Experience can be found on two very dis-
tinct levels in the company:
1. In its unique corporate culture. Leaders within the
business create a unique culture for employees in
which empowerment, entrepreneurship, quality, and
service define the values of the firm.
2. In its passing down of these values to its partners.
The partners, in turn, help create a unique and per-
6 sonal experience for customers. Understanding these
principles and getting to know how Starbucks leader-
ship and partners (the term Starbucks uses for all its
employees) have grown the company offers a power-
ful blueprint for transforming your ordinary into
your extraordinary.

Share the Wealth: Start with the Experience You
Create for Your People
Starbucks has achieved its award-winning corporate culture
in large part through the moves and decisions made by
Howard Schultz and his leadership team. For any organiza-
tion, it’s difficult, albeit not impossible, to soar with the eagles
if you are led by a flock of turkeys. And at Starbucks, the
leadership has focused on creating a culture in which employ-
ees can soar.