Page 16 - The Starbucks Experience

introduction

Taking You and Your Business to the
Extraordinary
From its humble origins to a name that is synonymous with
coffee, Starbucks is one of the great growth companies of our
time. While parts of Starbucks early history have been told in
various publications, far too little has been written on precisely
how Starbucks revolutionized the coffee industry—and in so
doing, rewrote many of the conventional rules of management.
The Starbucks Experience examines the inner workings of
a company that has taken an ordinary, even mundane, prod-
uct and transformed it into extraordinary business success.
This inside look at Starbucks has led to the identification of
five key principles that are the foundation of Starbucks great-
ness. These are presented in the chapters that follow—pre-
cepts that can truly enhance and expand your business. When
applied consistently and with passion, these concepts enable
people and companies to seize on the types of opportunities
that catapulted Starbucks to its international prominence. But
before we get to the “how” of Starbucks, let’s consider what
Starbucks really has accomplished.

• 1 •