Page 60 - The Starbucks Experience

Make It Your Own

Ideas to Sip On

ompanies benefit when all employees understand
Cbusiness priorities and look for ways to bring their
individual creativity and passion to meet those objectives.
• By being welcoming, Starbucks forges a bond that invites
customers back to visit again and again.

• To be genuine means to connect, discover, and respond.
• Listening is just one part of creating a connection with
customers. Businesses also need to discover each customer’s
needs and unique situation and then find ways to meet
those needs.
• Being considerate is less about being polite and more 45
about being mindful of the needs of others while creating
win/win situations. It should empower you to act in ways
that consider the needs of others.

• Be knowledgeable, love what you do, and share your
knowledge with others.

• In a knowledge and service economy, we add value to
a business by enhancing the customer’s experience.

• Be involved—in your store or office, in the company
at large, and in your community.